Fire cider is one of those home remedies that, once you make it and start passing it around, people want it. Simple solution….make your OWN Fire Cider. I grow weary of these types of people/companies. It would be best to work together on this! Fire Cider isn’t so incredibly fantastic that that name will be the only name to which people will be drawn. I am sure Rosemary has made thousands of gallons and sullied as many sample cups sharing the recipe she calls: Fire Cider. Each bottle that is made by you or purchased from your local herbalist is a vote against the trademark of cultural knowledge. What these people did was not a smart move. It is clear to me you don’t know anything about the history of this tonic. Another group would come in and ™ it all over again. I’m pretty sure (well, not really, since I don’t know the laws very well!) This is the first time I’ve heard. All of these products are so ingrained in our minds that the brand names are often used interchangeably with or instead of the product name. We can all work together, because we all have these shared experiences. Someone else could call theirs “Soothing Nerve Tonic.  Failure to exercise reasonable diligence in enforcing a trademark constitutes “trademark abandonment”. This company strikes me more as a bunch of bad business people than herbalists. Carry on! ) Really cool. This includes an initial explanation of their position from the company. I’m sure they’re nice enough people who are just trying to make their business flourish. Obviously this can’t be predicted or forced, but if their product is the most widely available of its kind in main stream retailers, I imagine it will be at least somewhat successful. Perhaps they could call it something like Shire Cider, trademark it, and include a non-trademarked generic description of the product (fire cider) just like other companies do. It’s totally messed up. From what i’ve read on line, and seen in stores, Shire City is about selling a drink mix to those with disposable incomes, and when they get hooked, their hip websites will show you how to build a pallet garden for your newly gentrified neighborhood. OK, on the more optimistic stuff. I agree that an organized effort to challege the trademark is the best option. They are mass producing this product. Then they could in fact ™ Shire City Herbal’s Fire Cider. If this is all these people are ever going to learn about herbalism, it’s not appropriate to act as if you invented it, and they can’t get it anywhere else. Original Fire Cider Recipe and Controversy - Mother Earth … They are nothing but opportunist thieves.  Only a tiny fraction of those samples went to someone who is even passingly familiar with fiery vinegar tonics. I can’t see them allowing the herbs to meld with the vinegar for months at a time. Taking an ancient recipe, claiming it and capitalizing on its original name is disrespectful to the ancestors who created it for all. As full time, working community herbalist, I find it very interesting that other herbalists are so upset about this. It’s appropriation vs reproduction based on reverence. All rights reserved. Really appreciate you taking the time to explore the issues here and share them with us and to also compassionately express/explain/encourage a respect of ethics. Not whining or venting, just saying! As a business, we can only have one name for our product, and that name is synonymous with a specific recipe and taste. So, what is this controversy all about? 99% of folks that come into the shop have never heard of anything called “fire cider”. Analogies aside, I do think it is a move made purely for profit. 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